Art Direction & Copywriting
Das Detergent
Persil is a challenger brand from Germany. With Tide owning so much market share — how can we cut through the noise? By reminding the American consumer how much they love things made in Germany.
Persil is a challenger brand from Germany. With Tide owning so much market share — how can we cut through the noise? By reminding the American consumer how much they love things made in Germany.